sirada aitarnupartarna
5 min readMar 28, 2021

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How could the government encourage the investors/developers to produce more eco-labeling?

Talking about the business environment nowadays, it is undeniable that the concern about the sustainability concepts focusing on the eco-labeling factor has gained a wide range of attention. According to the website ecolabel.org.ua, “Ecolabelling” is a voluntary method of environmental performance certification and labeling that is practiced around the world.” In addition, related eco-labeling with the society the campaign does put a lot of positive impacts on the social issues. However, some might still question how eco-labeling could be one of the tools for the government to encourage the investor to participate in the activities. This paper will clarify more on the perspective of the government duties related to the topic of eco-labeling and the tactics that the government applies to encourage the participation of the investors in the campaign.

Presently, world social issues are being of interest by many social developers including the government agencies on supporting the sustainability concepts. Focusing on environmental sustainability, one of the most popular campaigns could be nothing else but eco-labeling. However, government support has put a lot of impact on encouraging people to participate in campaigns in order to create the most efficient results. Having support from the government could help this campaign distribute in large areas such as people in the countryside and those will make the campaign successful due to the cooperation between different areas. The following statement will illustrate more on each tactic could the government inspire the inverters and developers to pay attention to this eco-labeling campaign.

The first recommended advocacy from the government to persuade the investors to join the campaign is to use environmental regulation in order to deal with micro cases.

This environmental regulation could be used in three different ways. The first method is to command and control by using rules, limits, and permits to force the developers to be environmentally friendly. The second recommendation is to use the incentive-based method by working with the taxes increased from the amount of waste emission. Plus, the subsidies from the government for those who participate in the environmental friendly campaign in order to get the eco-labeling. Moreover, the third recommendation is to use the market-based policy by focusing on the cap and trade of emission quota within the market.

Additionally, to deal with mega projects those policies mentioned above might not be strong enough. So using Environmental Impacts Assessments (EIA) is one of the other ways. The work of these Environmental Impact Assessment methods operates by following these components. The first step is the scientific tests. The second is to do the public consultation. The third one is predicting impact, and the last step is to develop mitigation strategies to come out with the Environmental Impact Statement to know whether those projects are worth enough compared to those opportunities cost.

Moreover, the way to link those encouragement methods and eco-labeling with the real estate and properties (where is the verb and what are you trying to say?). Two of those mentioned tactics above could deal with the real estate markets on encouraging them to be more environmentally friendly. The two mentioned methods are the taxes and subsidies by the government to the company finance. Therefore, it is encouraging the highly profitable organizations to pay more attention to participate in the campaign because their benefits are involved. To illustrate, Company A whose releases a lot of pollution in the air will be controlled by the government from increasing taxes per the amount of the emission. On the other hand, if company B participates in eco-labeling and is friendly to the environment, they will get subsidies from the government.

Another recommended method that the government could apply in order to convince investors to participate is to create the social media trend by using Twitter, Instagram, Facebook, youtube, etc. as a medium to encourage everyone to be more environmentally friendly. Moreover, this could make people more aware of environmental integrity. However, a knowledge offering should also be mentioned to guide people on how they could join as one of the environmentally friendly people. Additionally, today’s social media puts a lot of impact on the changes in the society so using social media as a tool for encouragement is considered one of the most beneficial ways.

To give more details of real-estate with the eco-labeling, as everyone knows that real-estate industry is dealing with a lot of building construction which produces a lot of pollution to the air. Therefore, being limited from government policy could encourage the industry to concern more on environmentally friendly ideas. At the same time, joining the eco-label campaign could encourage customers in the market to support your business by encouraging them to choose to consume your products and easily make a purchase.

For all that, not only real-estate is one big part of the environmental damages factors, there are many other industries that should be awared. However, I personally believe that doing things alone is not as effective as working together since people working as a team always give encouragement to each other and the mission that has been created together in the same goal. According to Nordic Consumer Survey, 2019 that says, “Never before has the motivation to create a sustainable future for the Earth, our coming generations and ourselves been as high as it is now. We all have the opportunity to be part of the solution. Many companies are working hard, working smarter and more environmentally friendly. Using less energy, water and other resources is not only good for the environment — it also gives positive results on the bottom line. The future market leaders are those who are first with the new and greener solutions.” This statement confirms how important people should be more aware of the environment and shows that everyone has the opportunities to be part of the solutions.

Given these points, showing how important environmentally friendly is and the eco-labeling concepts that have been mentioned above. It is confirming that people should be more aware of environmental damages in both big and small factors. The statement above has shown the recommendation tactics for the government to encourage people to participate in the campaign with some examples given. The aforementioned argument has best clarified my point of view on this matter.

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